FIRM fights for fair, equitable and affordable property insurance coverage for homeowners, residents and business owners, which protects property values and contributes to housing affordability.

FIRM empowers Monroe County residents to make informed decisions about property insurance coverage, the claims process, mitigation and storm preparedness.

FIRM logo

Fair Insurance Rates in Monroe

Fighting against excessive, discriminatory and unaffordable insurance rates since 2006

New flood maps adoption date uncertain

UPDATE: Due to the COVID-19 crisis FEMA suspended the start of all 90-day appeals periods.  In April Monroe County BOCC and Key West Commission requested an 18-month extension, which has been denied by FEMA.  The best guess for adoption of the maps is September 2021. FIRM continues to work with local government on this issue. At it's June 2, 2020 meeting, the Key West City Commission passed a resolution approving grant funding to FIRM for flood map analysis. Follow our blog for updates.

What's happening? FEMA is updating the flood maps on which your flood insurance premiums are based.  Because the Keys and most of the state of Florida lie within significant flood prone areas, any effort by FEMA to alter the maps can have a significant effect on homeowners, businesses and other entities relying on FEMA and the NFIP for flood insurance.

For every $500 increase in your premium, your property value could decrease $10,000.

Keyswide Home Elevation Education Project

FIRM is partnering with the City of Key West, Monroe County, and Monroe County Extension Services to help homeowners elevate their homes out of the floodplain. The partners are researching aspects of home elevation including cost, return on investment, methods, barriers, permitting, duration and financing.

Click on the logo if you are interested in learning more or if you have experience that you'd like to share. We want to hear from homeowners, contractors, architects and anyone who is interested in finding out what elevating your home involves.

The program is FREE and there is NO OBLIGATION to elevate.

Updated Monroe County Property Insurance User's Guide

The popular FIRM Monroe County Property Insurance User's Guide has been updated. The new format is easier to read and available for download.
The guide was designed to be a general aid to consumers in making choices about property insurance in Monroe County and the Florida Keys.  Many residents are transplants who have never been required to carry windstorm or flood insurance, so the guide answers some basic questions about these products.  It is not meant to be a substitute for formal legal or regulatory advice provided by attorneys or insurance agents, or to advise on any individual choice or claim.

Follow latest news from FIRM

FIRM follows and shares news and information from the most trusted sources. We ensure you have the best information on wind and flood insurance issues in the Florida Keys and the state.

Check the events calendar

Want to know what FIRM is doing? Check our events calendar for opportunities to learn more about flood and wind insurance, how climate affects our community -- or just have some fun at  our community events.

Let your voice count

Become a member of FIRM today and ensure decision makers hear your voice. FIRM members gain access to important information to help shape flood and wind insurance policies. Membership is free.

Learn about wind insurance

Wind insurance is one of the most expensive parts of home and business ownership in the Florida Keys. Understanding how the state manages wind insurance coverage and rates can make a difference in your costs.

Learn about flood insurance

The Federal Emergency Management Agency (FEMA) underwrites the costs of flood insurance -- and there are ongoing efforts to increase those rates. The more you understand, the better you can control costs.

Make a donation

FIRM relies on people like you to support our efforts in Washington, Tallahassee and Monroe County. Your donation ensures we fulfill our mission to fight unaffordable property insurance rates.

Latest news from FIRM

Citizens Property Insurance Corp. Logo

Citizens releases revised 2021 rate kit

January 26, 2021

NOTE: The Citizens Board of Governors Zoom meeting today is open to the public. You can register on their website here. FIRM President Mel Montagne and other local leaders have…

Read More
FEMA Floodmap panel

City of Key West updates Floodplain Management website

January 8, 2021

As we prepare for FEMA to announce the beginning of the appeal period for the new flood maps for Monroe County, the City of Key West has updated it floodplain…

Read More

FIRM on Facebook

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1 week ago


FIRM honors Dr. King's legacy as our nation grapples with so many challenges--many of the same challenges he fought for nearly 60 years ago. May we re-focus on what we can do as individuals to contribute to positive change, to stand up for each other and to do what is right. #martinlutherkingday #strengthtolove #whatareyoudoingforothers #dogood ... See MoreSee Less

FIRM honors Dr. Kings legacy as our nation grapples with so many challenges--many of the same challenges he fought for nearly 60 years ago. May we re-focus on what we can do as individuals to contribute to positive change, to stand up for each other and to do what is right. #MartinLutherKingDay #StrengthtoLove #Whatareyoudoingforothers #DoGood
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What do you need to know today?

Many Key West and Monroe County residents are transplants who have never been required to carry windstorm or flood insurance. That can come as a surprise. Even old hands struggle to understand the complexities of the insurance requirements and the mitigation possibilities.

Our FIRM guide answers some basic questions about these products. And, we've created a collection of resources from trusted sources that can help you navigate the flood and wind insurance challenges.

Meet our members, donors and sponsors

Sugar Loaf Shores Property Owners Association

Sugarloaf Shores Property Owners Association







key west sunrise rotary

Key West Sunrise Rotary Club in the Conch Republic








Robert F. Sharpe

First Horizon Foundation Logo














Lee and Pat Cummings

Theresa Faber

Peter Rysman

Steve and Kathy Russ

Meredith Cline

Betty Metz Rubenstein

Lady Alexander Association, Inc.

Bryan Hawks

Mary Ellen Beattie

Clements Family Charitable Trust

Island of Key Largo Federation of Homeowner Associations

Jo Ann Cook

Homes and Land Magazine

Edward Jones

Florida Keys Electric Cooperative

Sellers Insurance, LLC

Brenda Donnelly

Rep. Holly Raschein

Carolyn Frey


AM Electric and Sunmasters AM

The Cabana Club Key Colony Beach

Check Construction, LLC

Business & Professional Women/Marathon

Key West Butterfly & Nature Conservatory

Dr. Ashley Hoyt, A.P.

Marge & Rick Holtz

Campbell Cawood

Jerry and Kristina Paul

Atlantic Coral Harbor Condominium Association

Richard and Margaret Whitcomb

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Superior Electric of the Keys

Florida Keys Realty Group

Lisa Ferringo & Associates

Patti Nickless

Key Colony Beach Realty, Inc.

True Title Agency, Inc.

Law Offices of Thomas D. Wright

Rose Dell & Associates

Smith Hawks Attorneys at Law

Keys Federal Credit Union

Absolute First Title, LLC

Island Life Inspections

Florida Keys Vacations

Ed Anderson

Coldwell Banker Schmitt

Cheryl Moses

Action Keys Realty

Lisa Carter

Florida Keys Realty, Inc.

Sandy Tuttle

American Caribbean Real Estate

Time Out Magazine

Doug Goethel

D'Asign Source

Mallory Morton

RE/MAX All Keys Real Estate

Tewes Mortgage

Beach Club Brokers

Oropeza, Stones & Cardenas

Key West Printing

Scott Forman

Sara Hallett

Robin Mitchell

Kristen Eklund

Sam Steele

Concord Mortgage Group

Shannon Mahaffey

Holiday Inn Express


The Midas Touch

Fury Water Adventures

Fish 'N Chicks Charters

Sebago Watersports

Stuart M. Kaufman

Douglas & Geraldine Mader

Scott Fraser

The Law Office of 

Anthony J. Barrows

Mr. & Mrs. Charles E. Taylor

Jeff & Tammy Smith

Ally Kelley

Greg & Dawn MacLaren

Leslie Valant

Maria Brandvold

What do our members, donors and sponsors say about FIRM?

"In the first six months after forming, the members of FIRM were able to help repeal a proposed 25% residential windstorm premium increase for Monroe County and went on to further reduce residential rates from Citizens Property Insurance Corporation for Monroe County by over 30%"


"Over the past 35 years, Florida's families have paid into the NFIP (National Flood Insurance Program) over $16 billion, four times more than the amount they have received in claim reimbursements. We have done more than our fair share to make the NFIP financially sound. In addition, Florida's superior coastal building code standards and leading efforts in the area of hurricane loss mitigation have further reduced exposure for the NFIP. Florida's rates should commensurately reflect these important risk-mitigating factors."

-Gov. Rick Scott
Letter to Senators Bill Nelson and Marco Rubio

"FIRM will continue our mission to move toward residential, condominium and commercial property insurance rates in Monroe County that are neither excessive, discriminatory, nor unaffordable. We will strive to sustain and support our Keys communities by instigation of appropriate physical and financial property protection. "


"I cannot tell you how very grateful I am to FIRM."

-Sue in Islamorada

"Thank you for all that FIRM does for our community."

-Kris in Marathon

"Keep up the good work"

-John in Big Pine Key

"Thank you for the wonderful information at your forums.  As we evacuated for Irma I grabbed our white FIRM Home Property Binder and added my insurance policies to take along.  This proved very beneficial in apply to FEMA and making contact with the insurance companies to initiate a claim within days of the storm." - Angela in Key West

"Your advice to request an explanation from my insurance company regarding my flood rating allowed them to properly re-evaluate our premium.  A happy ending!  Thank you all for your time and sound, common sens advice!!" - Jeffrey in Key West

Thank you for all that you do!!! - Sugarloaf Shores Property Owners Assn.